Đorđe Petrović

I started out playing professional football then transitioning into the business world. In 2014., together with my close friend and mentor, started Companies Connected. We work mainly in Dutch and Serbian market, helping companies to develop and grow to their full potential. I created internet series "Ja, Preduzetnik" (I, Entrepreneur), where I interview most successful Serbian entrepreneurs in order to find out the lessons they learned on their journey, so that their knowledge can be used by others as well.

Segmentiranje tržišta

Savetnik /

Segmentiranje tržišta predstavlja proces podele tržišta u odvojene grupe klijenata sa različitim potrebama, karakteristikama ili ponašanjem, koje može zahtevati različite ponude, jer imaju različita vrednosna očekivanja. Na primer, segmentacija može biti rađena geografski (kontinent, država, region, grad, deo grada…), demografski (pol, godine, bračni status, prihod, edukacija, zanimanje…), kao i na gotovo nebrojeno mnogo različitih načina.

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